Hayes Connor highly commended in award for innovative marketing
We are delighted to announce that Hayes Connor Solicitors was highly commended for our innovative marketing at The Symphony Legal Annual Conference.
The Symphony event is designed to spark inspiration, ideas, and innovation for anyone involved in running a law firm. Hayes Connor was recognised for our client-focused approach to marketing. In particular, we were praised for our use of technology to simplify the enquiries process and increase the speed of response, alongside our commitment to raising awareness of consumer data protection rights.
Commenting on the award, our managing director, Kingsley Hayes said:
"At Hayes Connor, we strive to deliver excellent customer service, and this involves educating consumers on their data privacy rights. So, rather than pushing compensation claims, we embraced a 'consumer-champion' approach. And, by creating jargon-free content we add value and build trust with the public.
"In addition, we have also established Hayes Connor as the go-to name for journalists looking for an expert opinion. As such, our legal experts now provide an authoritative voice on data protection and cybercrime hot topics and cases.
"We are also working with Victim Support to help those affected by cybercrime and data breaches. And we provide the charity with regular expertise and advice on its legal content. Together, we also create content and raise awareness of the growing threat of cybercrime and data breaches. We believe that this helps us to exceed the expectations of client care and professionalism, as the more people are aware of the risk, the better-protected everyone will be.
"Our approach has helped consumers to feel informed and confident when starting a claim. But it's just as important that we make it easy for individuals to claim following a data breach which may have an impact on them financially and psychologically, either now or in the future. And we have also invested heavily in this area.
"We are delighted to be recognised amongst our peers for our efforts and commitment to our customers."
Rich Dibbins, digital strategy consultant and judging panel member at Symphony Legal added:
"Hayes Connor demonstrated that it has successfully positioned itself as a consumer champion in the data protection space. We were impressed with the firm's client-focused approach to marketing and business development placing clients at the heart of everything the firm does."
This latest recognition continues our steak of award success, as Hayes Connor was also highly commended for Boutique Firm of the Year at the Modern Law Awards, held earlier this year.